Sigma delivers Sainsbury's spectacular new experimental store at Selly Oak, Birmingham
Sainsbury’s redevelopment of the iconic former battery factory site in Selly Oak, Birmingham, was one of their largest and most strategically important store development projects in recent years. The newly built store hosted several experimental trial formats over a range of different categories. As a highly trusted national installation provider to Sainsburys, Sigma were appointed to complete the installation work across multiple categories.
This was one of Sainsbury’s most high profile store openings for many years and had been 10 years in the planning. It was to become a pilot for Sainsbury’s new experimental format, featuring elements of a hybrid supermarket and department store. The overall project involved a culmination of numerous new store concepts and trials, all being brought together in one place for the first time.
As the chosen provider, Sigma were tasked with installing many of the new store concepts, within a 4 week period, including:
Selly Oak, Birmingham
67,000 sq ft
45 individual HGV deliveries
4 week project duration
14-strong installation team
1,680 man hours
Adherence to Specification
Quality in exceptions handling
Flexibility to changes
Correct skills supply for job completion
Effectiveness of ordering vs. equipment recycling
Snag-free project delivery
...the above scores are absolutely warranted and deserved...
"The above scores are absolutely warranted and deserved. Sigma’s support through Tony, Jess and the rest of the Sigma team was integral to Selly Oak landing in such a well received way - the store was fantastic on opening day."
ADAM PETFORD - Project Manager, Sainsbury's